From Brief to Brand

Worked on this heartfelt campaign that took us across cities to capture the beauty of India in its most everyday yet extraordinary moments. From quiet kindness to vibrant streets, the film celebrated the small things that make this country so special.

Launched for Independence Day, the message was simple yet powerful: In the regular, the remarkable lives.
We invited people to share how they’ve found their own version of India — in people, places, or moments.

A high-impact brand film celebrating grit, focus, and everyday resilience — with Virat Kohli as the embodiment of relentless performance. The message: true readiness isn’t occasional, it’s a way of life

Worked on this campaign to communicate Masai’s core value: outcomes over upfront fees. The message was straightforward — with Masai’s 7-month intensive coding program, students can build a future-ready career and pay only when they earn ₹5 LPA or more. It was all about making tech education feel accessible, credible, and worth the leap

Worked on this campaign to highlight one of Masai School’s strongest promises — you only pay when you earn more than ₹5 LPA. The goal was to keep the message clear and reassuring: Register now, pay nothing until you’re placed. With a new batch starting soon, this campaign was all about building trust and helping students take that first step with confidence.

This Diwali, we wanted to go beyond lights and celebrations. I worked on this film to shift the narrative from just lighting up homes to lighting up lives. The message was simple yet powerful: a small gesture can change someone’s world.

The campaign asked a heartfelt question - “Whose life are you illuminating this Diwali?” - encouraging viewers to bring light not just to spaces, but to people who need it most.

From insight to execution, the storytelling struck an emotional chord, reinforcing Luminous’ role not just as a product, but as a brand that stands for hope, energy, and human connection.

A powerful storytelling piece that brought to life Masai School’s core belief: “Skill over degree.” The film follows Sahil, a young man from a humble background, whose journey from uncertainty to a tech career is made possible through Masai’s income-share model and skill-first education.

The narrative was grounded in real challenges — family pressure, self-doubt, and societal expectations — and struck a chord with aspiring learners across the country. Through a raw, authentic lens, the film reinforced Masai’s promise: You don’t need a degree to succeed. You just need a chance.

I worked on this campaign with a clear goal: simplify solar for the everyday Indian consumer. While solar energy is often seen as complex and technical, our objective was to position Luminous as the easy, reliable, and accessible solar solution.

Through relatable storytelling and straightforward messaging, the campaign broke down barriers to adoption — highlighting how Luminous makes going solar hassle-free. From awareness to action, the idea was rooted in empowerment: you don’t need to be an expert to choose solar — you just need the right partner.

The result? A campaign that demystified solar, built consumer confidence, and positioned Luminous as a trusted guide in the clean energy journey.

I worked on this campaign with a clear goal: simplify solar for the everyday Indian consumer. While solar energy is often seen as complex and technical, our objective was to position Luminous as the easy, reliable, and accessible solar solution.

Through relatable storytelling and straightforward messaging, the campaign broke down barriers to adoption — highlighting how Luminous makes going solar hassle-free. From awareness to action, the idea was rooted in empowerment: you don’t need to be an expert to choose solar — you just need the right partner.

The result? A campaign that demystified solar, built consumer confidence, and positioned Luminous as a trusted guide in the clean energy journey.

I worked on this campaign with a clear goal: simplify solar for the everyday Indian consumer. While solar energy is often seen as complex and technical, our objective was to position Luminous as the easy, reliable, and accessible solar solution.

Through relatable storytelling and straightforward messaging, the campaign broke down barriers to adoption — highlighting how Luminous makes going solar hassle-free. From awareness to action, the idea was rooted in empowerment: you don’t need to be an expert to choose solar — you just need the right partner.

The result? A campaign that demystified solar, built consumer confidence, and positioned Luminous as a trusted guide in the clean energy journey.

A term insurance campaign featuring MS Dhoni, built around the idea of long-term protection and trust. The message: just like Dhoni’s steady presence on the field, Exide Life promises lamba saath — a reliable partner for your family’s future. The tone was warm, relatable, and focused on emotional assurance over financial jargon.

n the middle of deadlines and daily hustle, I wanted to pause for something simple — a smile. For World Kindness Day, I led the idea of celebrating small gestures with big impact. We brought the focus back to human connection — the high-fives, the thank-yous, the “you’ve got this” moments that often go unnoticed.

Smile Day became our way of reminding each other that kindness doesn’t have to be loud — it just has to be felt. Here’s a look at how those little moments brought us a little closer, one smile at a time.

Launched TRAQ, Titan’s performance gear smart watch, with a bold 3D-led brand film that matched the product’s high-energy positioning. The campaign combined storytelling with a sleek product reveal, showcasing how TRAQ empowers individuals to track progress, push limits, and own their performance journey.

The film leveraged motion graphics and 3D visualization to bring the product’s tech-first design and functionality to life — positioning TRAQ as a smart, stylish companion for goal-driven individuals.

An award-winning brand experiment designed to spark real conversations around life insurance. We created a high-stakes emotional experiment where a husband was made to "go missing" for a day — leaving his wife to confront the reality of life without him. Her concern, fear, and eventual reflection formed the heart of the film, bringing the message home: “If something happens to you, what happens to them?”

The campaign was bold, disruptive, and deeply human — winning Smarties Gold and ECHO Gold, and generating strong impact in awareness and brand sentiment.

A vibrant, Bollywood-inspired music video created to celebrate the spirit of travel and the magic of Changi Airport. Chalo Changi brought together dance, music, and colour to highlight Changi as more than just an airport — a destination full of wonder, culture, and memorable experiences.

Infused with Indian cinematic flair, the video connected emotionally with Indian travellers, positioning Changi as their go-to global layover airport with a local heartbeat.

At Ample, we believe small acts of kindness can make a big difference. So this World Kindness Day, we celebrated the everyday moments that bring people together — a helping hand, a thank you, a smile.

Teams across Ample shared real stories of kindness at work, reminding us that it doesn’t take much to make someone’s day. Sometimes, all it takes is showing up with care.

Because kindness is always in style — and it starts with us.

Created Imagine’s first-ever brand film for Diwali under the platform idea More with Imagine. A heartfelt campaign built on relatable moments that reinforce Imagine’s position as India’s most trusted Apple expert.

Created Imagine’s first-ever brand film for Diwali under the platform idea More with Imagine. A heartfelt campaign built on relatable moments that reinforce Imagine’s position as India’s most trusted Apple expert.