Years in the Making

Professional Summary

I’m a strategic brand and marketing leader with 15+ years of experience in advertising and brand communication — across Retail, BFSI, FMCG, and IT. I help brands find their voice, build trust, and grow with purpose.

Currently, I lead brand communication at Ample, where I work across legacy and emerging brands like Imagine, Bose, LEGO, and Tekne. Whether it’s launching a new platform, building loyalty journeys, or scaling visibility, I believe every brand deserves consistency, clarity, and connection.

I'm not a creative in the traditional sense — I’m a brand custodian who knows what matters: audience understanding, structured thinking, and communication that drives real business impact.

View My Work

Skills

Core Brand & Marketing Skills

Brand Strategy | Positioning & Platform Thinking | 360° Marketing Communication | Campaign Planning | Brand Voice & Tone | Visual Identity & Guidelines | Loyalty Communication | Customer Journey Mapping | Content Strategy (Digital, Retail, CRM)

Digital & Communication Strategy

Social Media & Platform Strategy | Community Building | Social & SEO-Aligned Growth | Content Planning & Channel Architecture | Engagement-Led Campaigns | Digital Experience Mapping | Creative & Media Partner Collaboration | Thought Leadership Planning | Influencer Management

Execution & Leadership

Strategic Briefing | Creative Direction | Cross-Functional Collaboration | Budget & AOP Alignment | Project Management | Team & Capability Building | Stakeholder Engagement | SOP Design | Partner & Vendor Coordination

Other leadership skills

Strategic Thinking | Clarity-Driven Decision Making | Brand Custodianship | Purpose-Led Storytelling | Structured Communication | Insight-Led Problem Solving | Empathy-First Leadership | Precision & Attention to Detail

My Journey So Far

2024 - Present

Head of Brand Communication, Ample

Currently leading brand communication across all of Ample’s retail businesses (LEGO, Apple, Bose, Under Armour, ASICS) and enterprise verticals. Driving platform thinking, campaign and communication strategy, and visibility in line with Ample 3.0.

Overseeing corporate communication for both internal and external stakeholders, while shaping brand voice, storytelling, and structured processes across retail, enterprise, and owned brands.

Spearheading the end-to-end brand development of TEKNE, Ample’s own premium lifestyle brand — built from the ground up with clarity, purpose, and ambition.

About Ample Group:

Established in 1996, Ample is a future-facing conglomerate at the intersection of enterprise technology, premium retail, and modern lifestyle. In the enterprise space, Ample is a trusted technology partner to over 1,500 businesses, delivering tailored solutions that drive real-world impact. In retail, we operate 120+ stores across India in partnership with global icons like Apple, Bose, Under Armour, ASICS, and LEGO - creating exceptional brand experiences for over a million customers.

Our latest venture, Tekne, marks Ample’s entry into the D2C space - a premium lifestyle brand built from the ground up to reflect our evolving vision and consumer-first philosophy. With innovation, trust, and growth at our core, Ample continues to build what’s next — for brands, businesses, and the people they serve

2010 - 2023

Vice President, Client Services, Grey Group

Over a decade of building brands through 360° campaigns, platform strategy, and creative partnerships. Led integrated communication for marquee brands including Luminous, ASUS & ROG, Oppo, Axis Bank, and MMTC-PAMP.

Key Highlights:

Directed creative and revenue strategy for the South region, scaling both impact and profitability
Led full-funnel marketing campaigns from insight to execution across digital, retail, and ATL
Built and mentored high-performing teams across client servicing and creative divisions
Successfully navigated the post-COVID recovery period — retained business, grew teams, and met revenue targets
Conceptualised and led influencer campaigns for leading digital-first brands
Drove award-winning campaigns and maintained strong client partnerships through strategic alignment and execution
Progressed through 8 roles in 13 years — from Account Executive to Vice President

Education

2007-2010

Bachelors of Business Management, PES University, Bangalore, India

2005-2007

Higher Secondary Education, D.A.V. School, Kathmandu, Nepal

Completed Higher Secondary (Commerce)

Key Achievements

2013 | APAC Socialathon Award - Best Large Campaign for Xbox (Social + On-ground)
2015 | Amena Performance Award - Brand Building for Tata Gluco Plus (India Region)
2018 | Smarties Gold - One Crore Challenge, Exide Life Insurance
2018 | ECHO Gold Award - One Crore Challenge, Exide Life Insurance
2018 | Social Samosa 30 Under 30 Winner
2021 | Social Samosa Superwoman Awardee
2023 | ABBY One Show Awards - 2 Golds, 2 Silvers, 4 Bronzes, and 3 Merits
2024 | Ample ACE Awards - Excellence Award
2025 | Ample ACE Awards - Best Performer – Marketing